Lately there’s been a lot of speculation in the SEO community as to whether or not Google will continue to use back-links to rank websites and what metrics may soon replace links as a primary ranking factor. In Google’s latest webmaster video (below) Matt Cutts discusses how Google will value links going forward and how much of a role they will play in search engine rankings.
In case you missed it, Matt Cutts recently posted on his personal blog that guest blogging is [officially] dead. This shouldn’t come as much of a shock being that Google has been a warpath against poor quality content, specifically low quality guest posts, for quite some time now. Cutts suggests that SEO professionals and digital marketers seek out new ways of improving their sites rankings, preferably strategies that don’t violate Google’s quality guidelines.
For those of you who are unfamiliar with Pubcon, it’s one the largest online marketing and social media conferences in the world. At this year’s … Read More
