Today Google announced they will start using page speed as a mobile ranking factor, beginning in July. Google has been using page speed as a desktop ranking factor since 2010. For years, Google talked about wanting to use the same page speed signal for mobile search results. It wasn’t until June of 2016, that someone from Google officially confirmed that Google’s page speed factor would soon apply to mobile as well.
Although the mobile-friendly update wasn’t the shakeup that most of us expected, I think that this was Google’s way of foreshadowing the shape of things to come. That being said, if you still haven’t made your site mobile-friendly, I would highly recommend making it a top priority.
In case you missed it, Google announced back in February that they plan to release a major algorithm update on Tuesday, April 21st. According to Google, the update will expand their use of mobile friendliness as a ranking signal and will be the most significant update they’ve ever released. To put things into perspective, Google Webmaster Trends analyst Zineb Ait Bahajji was quoted at SMX Munich, saying that the upcoming update would be a bigger upset than Panda and Penguin.
In recent years, mobile optimization has been a pretty hot topic for SEOs, web developers and online marketers. As mobile usage increased, more and more businesses switched to responsive and adaptive designs to improve the user experience on tablet and smartphone devices. Back in June of 2013, in an effort to improve the search experience for mobile users, Google announced that they would start demoting sites that weren’t deemed mobile-friendly.