Matt Cutts: Guest Blogging is Dead

“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about ‘how to automate guest blogging.’”

In case you missed it, Matt Cutts recently posted on his personal blog that guest blogging is [officially] dead. This shouldn’t come as much of a shock being that Google has been a warpath against poor quality content, specifically low quality guest posts, for quite some time now. Cutts suggests that SEO professionals and digital marketers seek out new ways of improving their sites rankings, preferably strategies that don’t violate Google’s quality guidelines.

For historical reference, Cutts compiled some videos that show how Google’s stance on guest posting has evolved over the past year or so…

What should I be aware of if I’m considering guest blogging?

Does Google take action on spammy guest blogging activities?

How can I guest blog without it appearing as if I paid for links?

What is Google’s view on guest blogging for links?

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