Since machines are sophisticated enough to understand complex, conversational queries, users are beginning to speak to search engines in the same way they would speak to another human being. Machines don’t just listen to us anymore; they are now capable of engaging and interacting with us, too. Voice search is taking this semantic technology to the next level. Instead of typing a query into Google and choosing from a list of search results, voice search technology allows consumers to use voice commands on their smartphones or personal assistant devices.
Going forward, similar to Panda, the Penguin component will be integrated into Google’s core ranking algorithm, meaning that the data is refreshed in real-time. This hopefully means that sites won’t need to wait nearly as long for the penalties to be lifted. Now that Penguin is running in real-time, Google said that they will no longer issue announcements or confirm future Penguin updates.
Over the weekend, a large number of sites were hit with manual action penalties from Google. Although this isn’t the first time Google has issued unnatural link penalties, it’s interesting that this particular penalty is related to outbound links – meaning the source site was penalized, not the site that was being linked to.
Facebook’s VP of Search Tom Stocky recently announced their new and improved search product Search FYI, which is designed to help users “find what matters.” Now users can tune into what the world is saying about virtually any given topic. In addition to real-time search functionality, Facebook boasts an enormous index of over 2 trillion posts, with some content dating back to 2004.
On Monday Google announced that they would be cracking down on sites containing malware and other types of malicious web spam with their new “hacked site” algorithm. According to Google, this update is estimated to impact approximately 5 percent of global search queries, once it’s completely rolled out.