What do people see when they search for you online?
Your online reputation is everything. With healthcare consumers increasingly relying on search engines, social media, and consumer review sites to vet healthcare providers and facilities, it’s more important than ever to make sure that your online presence doesn’t have any red flags. That’s where reputation management comes in.
Online reputation management (also known as ORM) is the process of optimizing (and sometimes suppressing) the content that appears when someone searches for you on the web.
We work with healthcare clients to establish a reputation that’s built on quality, trust and expertise, through a combination of reputation clean-up and search suppression, content strategy and SEO. Contact us today to learn more about how we can help you protect and improve your online reputation.
Why Choose Us
Our Reputation Management Services
In a 2023 survey, 86% of consumers said they read online reviews when searching for healthcare services and providers – up from 72% the year prior. The number of reviews a business has and the story they tell, can have a profound impact on organic visibility. We partner with leading healthcare brands to help them generate more authentic reviews on Google, Yelp, Healthgrades and the platforms that matter most to their business.
Patients want to know that they’re in good hands, and it takes a little bit more than a website and a handful of positive reviews to earn their trust. In order to compete in crowded healthcare verticals, brands need to find creative, compelling ways to tell their story and embed themselves within the communities that they serve. Digital PR can help grow brand awareness, improve organic visibility and reinforce your online reputation.
Online reviews aren’t the only threat to your brand’s reputation. In the dark corners of the web, there are websites that allow virtually anyone to leave a negative review, without providing any proof that they were ever in fact a customer. Our first course of action will always be to have negative or defamatory content removed, but in many cases, our SEO and content strategists will build new, branded content assets to help suppress the content in search results.
Improving the patient experience should always be top of mind. Happier patients lead to higher average review score, higher retention rates, more word-of-mouth referrals and higher national ratings for healthcare facilities. We help healthcare brands leverage positive and negative feedback loops to continually improve communication and optimize the patient experience.
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If you have any questions, or would like to learn how we can help you clean up your online reputation, please fill out the form below, and someone from our team will be in touch with you as soon as possible.