Multi-Location SEO for Healthcare Brands

Scalable SEO and content strategy for healthcare brands and medical providers with multiple locations.

For healthcare brands with multiple locations, it can be difficult to know where and how to focus your local SEO efforts.

It’s important to optimize your local presence for each of your target markets, but at the same time, you don’t want to spread yourself too thin. That’s where we come in. We specialize in multi-location SEO, and we can help you hone in on the specific markets that matter most to your business.

Contact us today to learn more about how we can help you grow your organic presence in the local communities you serve.

Our Multi-Location SEO Services

GBP Optimization

1/3 of all Google searches are local. When a user includes their location or other local modifiers such as “near me” in their search query, Google will usually display a map with a handful of local results. This is commonly referred to as the local pack or map pack. A 2020 study found that 42% of searchers interact with the local pack, and according to Google, 60% of smartphone users used the local pack to contact businesses directly. We’ll optimize your Google Business Profile (GBP) to give you a distinctive competitive advantage on Google Search and Maps.

Multi-Location SEO Strategy

Depending on the competitiveness of your healthcare niche and vertical, even just getting one location to rank and generate consistent organic demand can be a massive undertaking. Doing it across multiple locations, it’s easy to spread your efforts too thin, especially without a proper strategy in place. We’ve led local web strategy for healthcare brands with hundreds of locations nationwide, and we can provide a balanced local strategy that ensures all of your locations see incremental organic growth.

Local Citation Audits

Citations are essentially online mentions of your brand, and usually your brand’s NAP (name, address, phone number). Google doesn’t divulge many specifics when it comes to their algorithm, but there is plenty of evidence suggesting that NAP consistency is indeed a ranking factor. As a Yext Certified Partner, we can help you build new citations, clean up existing citations and even suppress duplicates – and we can do it at scale for multiple locations. In addition to Yext, we will also get your locations listed on niche directory sites that currently rank for keywords and markets you care about. 

Local Link Acquisition

Backlinks from other locally prominent websites serve as a ranking signal to Google, and they’re especially important for healthcare brands and other YMYL websites. But beware – buying links is actually against Google’s guidelines. Your local link building strategy can make or break you organic presence. If you’re paying agencies for backlinks, your site could be penalized, effectively removing your website from search results. We help our clients earn and attract high quality links from reputable websites, while staying as safe as possible.

Schedule Your Free Consultation

If you have any questions, or if you would like to learn how we can take your multi-location business to the next level, please fill out the form below, and someone from our team will be in touch with you as soon as possible.

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