National and local SEO for businesses with multiple locations.
For businesses with multiple locations, it can be difficult to know where to focus your SEO efforts. You want to make sure that you’re visible in every market that you serve, but at the same time, you don’t want to spread yourself too thin. That’s where we come in. We specialize in multi-location SEO, and we can help you hone in on the specific markets that matter most to your business. We’ll work with you to create a customized SEO strategy that targets your key markets, so you can be sure that your local online visibility is maximized. Contact us today to learn more about how we can help you grow your business.
Google Business Profile Optimization
According to Whitespark’s 2021 Local Search Ranking Factors study, Google Business Profiles are the single most important factor when it comes to getting your business to show up in the Local Pack. Google map listings, also referred to as the “Local Pack,” are extremely important for brands optimizing for multiple locations. Google map listings typically display at the very top of search results, making them prime real estate for local businesses. We can help you make sure that your Google Business Profile is fully optimized to help maximize your Local Pack visibility.
Local Citations and NAP Consistency
Google uses NAP data (name, address, and phone number) to help determine the overall authority of your website and rank it accordingly in search results. Citation consistency is key to local SEO – businesses with consistent citation data are more likely to show up in search results than those without. We can help you build new citations and clean up existing ones, giving you the best chance of ranking high in search results.
Local Content Strategy
Not all content performs equally across different markets. That’s why we work with brands to create location-specific content. Even if you’re only targeting one city or state, hyper-localization is extremely effective when targeting large markets, with smaller markets nested within them. In addition to improving local search rankings, hyper-localization improves the user experience, and could potentially boost online conversions. This applies to landing pages, blog posts, white papers, and just about every aspect of your content strategy.
Local Business Schema and Structured Data
Structured data is a powerful tool that can help search engines understand specific details about your business. By marking up entities such as location details, customer reviews, and product information, you can give Google a wealth of information to work with. This data can then be displayed as rich snippets in search results, providing potential customers with valuable information at a glance. Our team can provide markup recommendations and, if necessary, implement structured data on your behalf.
Customer Reviews and Testimonials
Reviews are an important part of any online reputation strategy, but they are especially important for local businesses. Online reviews provide credibility and trust for your brand, and can help to improve your ranking in local search results. We can help you formulate a strategy to get more quality reviews from past and current customers, to reinforce your brand’s online reputation. In addition, we can also help you manage and respond to online reviews, to ensure that your customers always have a positive experience.
Local Directories
Local directories are a great way to get local traffic to your website. We can help you identify the most beneficial directories for your industry and then optimize each listing for maximum search visibility. By optimizing each listing, we can help you get more traffic and make it easier for potential customers to find you online.
Let’s get in touch
If you have any questions, or if you would like to learn how we can take your multi-location business to the next level, please fill out the form below, and someone from our team will be in touch with you as soon as possible.