Lately there’s been a lot of speculation in the SEO community as to whether or not Google will continue to use back-links to rank websites and what metrics may soon replace links as a primary ranking factor. In Google’s latest webmaster video (below) Matt Cutts discusses how Google will value links going forward and how much of a role they will play in search engine rankings.
Three years ago Schema.org was introduced as the preferred structured markup method for webmasters and SEOs, with the goal of providing industry-specific vocabularies for describing various entities on the web.
According to a recent study conducted by Searchmetrics, websites with Schema implementation rank higher by an average of four positions when compared to websites without markup. However, the study also concluded that less than one percent of the world’s websites currently use Schema markup.
Moz.com recently unveiled their latest Search Ranking Factors Report for 2013. Every two years Moz compiles a report that outlines the top search ranking factors. It’s important to take this information with a grain of salt, since many if not all of these factors are based on correlation – not to be confused with causation.