As the year draws to a close, we start to see an influx of posts talking about what marketers, SEOs and small businesses can expect in 2015. Although these articles do a good job of predicting the year-over year evolution of online marketing, they don’t tell us much about the long-term trajectory of things – and that’s what really matters. If businesses want to ensure long-term success, they need to be agile, adaptable and proactive.
Last Thursday Google’s Pierre Farr announced on his Google+ page that Panda 4.1 is currently in the process of rolling out. The last major Panda update hit on May 20th and impacted an estimated ~7.5 percent of English search queries. Although Panda 4.1 is said to have impacted only ~3.5 percent of English search queries, sit is still being considered a “significant” update.
Over the weekend webmaster forums were blowing up with talk of major activity and rankings fluctuations. Many were suspicious that another Google update might be brewing. Turns out, they were right. Yesterday Google confirmed two separate spam updates. The first update announced was Panda 4.0 – this is most likely the “softer Panda update” that Matt Cutts was referring to at this year’s SMX West conference.
According to the New York Times, Starbucks and The Economist recently admitted that they use Google+ for SEO more than social media. “When we think about posting on Google Plus, we think about how [it relates] to our search efforts,” shares Alex Wheeler, vice president of global digital marketing at Starbucks. And Starbucks isn’t the only company reaping the SEO benefits from a building a strong presence on Google+.
In case you missed it, Matt Cutts recently posted on his personal blog that guest blogging is [officially] dead. This shouldn’t come as much of a shock being that Google has been a warpath against poor quality content, specifically low quality guest posts, for quite some time now. Cutts suggests that SEO professionals and digital marketers seek out new ways of improving their sites rankings, preferably strategies that don’t violate Google’s quality guidelines.