We help healthcare brands grow their organic presence through audience-focused, results-driven content strategies.
Content strategy is a foundational pillar of SEO. We work with healthcare clients to craft customized content strategies that are tailored for their specific audience and core offering.
We start by taking into account what you want to achieve, who you want to reach, and how you can best reach them. Then we bake in some keyword research and competitive analysis, and outline some key performance metrics to track along the way.
Whether you’re looking to improve your existing content strategy, or if you’re building a new content strategy from the ground up, we have the skills, experience, and resources to help you make it happen.
Why Choose Us
Our Content Strategy Services
Content Strategy Roadmaps
We believe in creating content with purpose. If your content strategy is built on bad data, or if you’re going with your gut, chasing trophy keywords or following whatever your competitors are doing, you’re bound to create blindspots in your strategy. Content strategy roadmaps minimize these blindspots, and help tie our content efforts back to specific goals, like rankings, traffic, phone calls and qualified leads.
New Content Development
Healthcare brands are in an arms race to build content at scale. But if you’re churning out tons of content without investing enough time and resources into things like keyword research and competitive analysis, your content might be missing the mark. We’ll provide clear and actionable content briefs that you can use to develop new content in-house or we can connect you with one of our licensed healthcare writers.
When assessing content performance, we focus on rankings, traffic and conversions. Once we identify existing content that’s falling short in one or more of these areas, we’ll put together a content optimization strategy where we fine-tune each page to maximize rankings, traffic and conversions. This includes content gap analysis, keyword research, SERP analysis, structured data recommendations, internal linking and improving calls-to-action.
Medically Reviewed Content
Google uses a constellation of signals to gauge the experience, expertise, authority and trustworthiness (EEAT) of healthcare brands and medical entities on the web. Google is looking for medically and scientifically accurate content, that’s backed by credible sources and when possible, written by healthcare professionals with proven expertise. We have a team of licensed healthcare writers that will medically review your content, if you don’t have the resources to review it in-house.
Let’s get in touch
If you have any questions, or would like to learn more about our content strategy services, please fill out the form below, and someone from our team will be in touch!