Earlier today, John Mueller hinted at a potential new Google ranking factor: structured data. Although Google has recommended using structured data for years, this is the first time that an employee has suggested that someday, structured data could potentially help sites rank higher in search results.
Popular a live-streaming mobile video app Meerkat might is now leveraging Google search to provide publishers with real-time indexation and discovery of content. Like YouTube, Meerkat has relatively high domain authority, which can be leveraged to push your content to the top of search results. Meerkat was released in February of 2015. The app was originally limited exclusively to iPhone devices, but in May was made available to Android users.
I receive a ton of inquiries for multi-location SEO. Some are small, single location businesses looking to expand into new territory, while others are national franchises with over 50+ locations spread across the US. Over the years I’ve written several posts on multi-location SEO, but like most aspects of online marketing, the rules and best practices change over time. I won’t bore you with stats you’ve probably heard over and over again or platitudes about how important local SEO is for your business, because let’s face it: local SEO is no longer optional. Instead I’d like to offer some practical tips to help business owners future-proof their multi-location SEO strategy.
On June 12th, Facebook announced that they would be adding a ranking signal to their News Feed algorithm. In addition to traditional engagement metrics, such as likes, shares and comments, Facebook will now factor in how long a user spent reading a particular piece of content. According to Facebook, liking, commenting or sharing a post doesn’t always tell reflect what is “most meaningful” to the user.
Last night, Barry Schwartz reported that Google’s Gary Illyes shared an interesting tidbit of information with SMX attendees. According to Illyes, the next Panda update is said to roll out within the next two to four weeks. Barry pointed out that Illyes referred to the update several times as a “data refresh” – not an algorithm change. This means that Google won’t be adding any new signals to the current Panda algorithm. Instead, Google will refresh their index to give those that were previously penalized by Panda the chance to recover.
