Today Google announced they will start using page speed as a mobile ranking factor, beginning in July. Google has been using page speed as a desktop ranking factor since 2010. For years, Google talked about wanting to use the same page speed signal for mobile search results. It wasn’t until June of 2016, that someone from Google officially confirmed that Google’s page speed factor would soon apply to mobile as well.
Google just unveiled their new open source machine learning system called “TensorFlow.” Over the past few years, Google has been gradually integrating their proprietary machine learning technology into a variety of different products. Google latest AI technology has the ability to build and train neural networks up to five times faster than their legacy system.
On Monday Google announced that they would be cracking down on sites containing malware and other types of malicious web spam with their new “hacked site” algorithm. According to Google, this update is estimated to impact approximately 5 percent of global search queries, once it’s completely rolled out.
Earlier today, John Mueller hinted at a potential new Google ranking factor: structured data. Although Google has recommended using structured data for years, this is the first time that an employee has suggested that someday, structured data could potentially help sites rank higher in search results.
Although the mobile-friendly update wasn’t the shakeup that most of us expected, I think that this was Google’s way of foreshadowing the shape of things to come. That being said, if you still haven’t made your site mobile-friendly, I would highly recommend making it a top priority.