Today Facebook announced that they’ve updated their News Feed algorithm to account for time spent reading posts and diversity of page posts. In an effort to provide users with the most relevant stories, Facebook asks thousands of people each day to rate their experience, and provide feedback to help improve the content they see in their News Feed. They refer to this as their Feed Quality Program.
On June 12th, Facebook announced that they would be adding a ranking signal to their News Feed algorithm. In addition to traditional engagement metrics, such as likes, shares and comments, Facebook will now factor in how long a user spent reading a particular piece of content. According to Facebook, liking, commenting or sharing a post doesn’t always tell reflect what is “most meaningful” to the user.