I receive a ton of inquiries for multi-location SEO. Some are small, single location businesses looking to expand into new territory, while others are national franchises with over 50+ locations spread across the US. Over the years I’ve written several posts on multi-location SEO, but like most aspects of online marketing, the rules and best practices change over time. I won’t bore you with stats you’ve probably heard over and over again or platitudes about how important local SEO is for your business, because let’s face it: local SEO is no longer optional. Instead I’d like to offer some practical tips to help business owners future-proof their multi-location SEO strategy.