Earlier today, John Mueller hinted at a potential new Google ranking factor: structured data. Although Google has recommended using structured data for years, this is the first time that an employee has suggested that someday, structured data could potentially help sites rank higher in search results.
Earlier this month, Barry Schwartz reported on Search Engine Land that Google was testing a new search feature that displayed knowledge graph data within search results snippets. Yesterday Google officially confirmed the new feature on their Research Blog. Google is calling is referring to this data as “structured snippets.”
According to the New York Times, Starbucks and The Economist recently admitted that they use Google+ for SEO more than social media. “When we think about posting on Google Plus, we think about how [it relates] to our search efforts,” shares Alex Wheeler, vice president of global digital marketing at Starbucks. And Starbucks isn’t the only company reaping the SEO benefits from a building a strong presence on Google+.