Facebook has recently updated their proprietary spam algorithm, in an effort to improve the quality of content that appears in users’ newsfeeds. By now, you’ve probably already heard about Google’s Panda and Penguin penalties, which targeted sites with duplicate and/or thin content and sites using abusive/spammy link building tactics.
According to the New York Times, Starbucks and The Economist recently admitted that they use Google+ for SEO more than social media. “When we think about posting on Google Plus, we think about how [it relates] to our search efforts,” shares Alex Wheeler, vice president of global digital marketing at Starbucks. And Starbucks isn’t the only company reaping the SEO benefits from a building a strong presence on Google+.
