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Google Updates Local Review Guidelines

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Google local packs have changed quite a bit over the years. First, Google cut down the local results from seven to three listings. Then in June, Google announced that they would start testing ads within the 3-packs, and earlier this month we’ve seen several instances of this happening in the wild. Now Google is shaking things up again, rolling out some major changes to their local reviews guidelines. In this post, I’ll explain what each guideline means, and how they impact local businesses.

How to Push Down Negative Reviews and Search Results on Google

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It’s safe to assume that some of us – in fact most of us – search for ourselves on at least a semi-regular basis. Trakur ran a study in 2012 and found that nearly 50 percent of respondents admitted to searching for their name within the past 24 hours, and nearly 75 percent searched within the past month. Regardless what our reasons are for searching, be it vanity, curiosity, paranoia, one thing is for sure: we care about how Google sees us, because the world sees us through the eyes of search.

Breaking Down the 2016 Local SEO Factors

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Local SEO Guide, in conjunction with PlacesScout and the University of California Irvine, recently published their first-ever Local SEO Ranking Factors Guide. They looked at 100+ factors across over 30,000 different businesses to determine the top factors that correlate with higher local rankings on Google. To be honest, there are a few factors that I needed clarification on because of the way some were worded. I wrote this post help business owners and non-SEO types understand what each of these factors mean in layman’s terms.

Dark Traffic: What is it, How Can I Find it, and How Do I Fix it?

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The problem with dark traffic is that it prevents webmasters and site owners from understanding where their traffic is coming from. Most marketers use this referral data to shape their strategies based on how well specific channels are performing. Without knowing where you’re traffic is coming from, it’s difficult to effectively optimize your individual channels.

Facebook Adds New Ranking Signals to User News Feed

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Today Facebook announced that they’ve updated their News Feed algorithm to account for time spent reading posts and diversity of page posts. In an effort to provide users with the most relevant stories, Facebook asks thousands of people each day to rate their experience, and provide feedback to help improve the content they see in their News Feed. They refer to this as their Feed Quality Program.

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