Going forward, similar to Panda, the Penguin component will be integrated into Google’s core ranking algorithm, meaning that the data is refreshed in real-time. This hopefully means that sites won’t need to wait nearly as long for the penalties to be lifted. Now that Penguin is running in real-time, Google said that they will no longer issue announcements or confirm future Penguin updates.
Google local packs have changed quite a bit over the years. First, Google cut down the local results from seven to three listings. Then in June, Google announced that they would start testing ads within the 3-packs, and earlier this month we’ve seen several instances of this happening in the wild. Now Google is shaking things up again, rolling out some major changes to their local reviews guidelines. In this post, I’ll explain what each guideline means, and how they impact local businesses.
It’s safe to assume that some of us – in fact most of us – search for ourselves on at least a semi-regular basis. Trakur ran a study in 2012 and found that nearly 50 percent of respondents admitted to searching for their name within the past 24 hours, and nearly 75 percent searched within the past month. Regardless what our reasons are for searching, be it vanity, curiosity, paranoia, one thing is for sure: we care about how Google sees us, because the world sees us through the eyes of search.
Local SEO Guide, in conjunction with PlacesScout and the University of California Irvine, recently published their first-ever Local SEO Ranking Factors Guide. They looked at 100+ factors across over 30,000 different businesses to determine the top factors that correlate with higher local rankings on Google. To be honest, there are a few factors that I needed clarification on because of the way some were worded. I wrote this post help business owners and non-SEO types understand what each of these factors mean in layman’s terms.
The problem with dark traffic is that it prevents webmasters and site owners from understanding where their traffic is coming from. Most marketers use this referral data to shape their strategies based on how well specific channels are performing. Without knowing where you’re traffic is coming from, it’s difficult to effectively optimize your individual channels.