Local SEO Guide, in conjunction with PlacesScout and the University of California Irvine, recently published their first-ever Local SEO Ranking Factors Guide. They looked at 100+ factors across over 30,000 different businesses to determine the top factors that correlate with higher local rankings on Google. To be honest, there are a few factors that I needed clarification on because of the way some were worded. I wrote this post help business owners and non-SEO types understand what each of these factors mean in layman’s terms.