It’s safe to assume that some of us – in fact most of us – search for ourselves on at least a semi-regular basis. Trakur ran a study in 2012 and found that nearly 50 percent of respondents admitted to searching for their name within the past 24 hours, and nearly 75 percent searched within the past month. Regardless what our reasons are for searching, be it vanity, curiosity, paranoia, one thing is for sure: we care about how Google sees us, because the world sees us through the eyes of search.