Penguin 3.0 is Coming: Are You Ready?
Although we’ve seen a lot of changes from Google over the past couple of months, one thing that I have found to be a little bit unsettling is that it’s been nearly a year since the last Penguin update. In case you aren’t familiar with the update, Google Penguin was an update that targeted sites using spammy link-building techniques. Hundreds of thousands of sites were impacted and many of them still have not regained their pre-Penguin rankings. In my experience, Penguin has had the greatest and longest-lasting impact in terms of penalties.