Although Google hasn’t officially confirmed anything yet, many SEOs and webmasters have reported some serious changes in the SERPs today – too much movement to be dismissed as day-to-day fluctuations. This shouldn’t come as much of a surprise for most SEOs, since just last month, Google’s John Mueller said that we can expect to see Penguin 3.0 roll out before the end of the year.
Tag Archives: link penalty
Although we’ve seen a lot of changes from Google over the past couple of months, one thing that I have found to be a little bit unsettling is that it’s been nearly a year since the last Penguin update. In case you aren’t familiar with the update, Google Penguin was an update that targeted sites using spammy link-building techniques. Hundreds of thousands of sites were impacted and many of them still have not regained their pre-Penguin rankings. In my experience, Penguin has had the greatest and longest-lasting impact in terms of penalties.