Although Google hasn’t officially confirmed anything yet, many SEOs and webmasters have reported some serious changes in the SERPs today – too much movement to be dismissed as day-to-day fluctuations. This shouldn’t come as much of a surprise for most SEOs, since just last month, Google’s John Mueller said that we can expect to see Penguin 3.0 roll out before the end of the year.
Although we’ve seen a lot of changes from Google over the past couple of months, one thing that I have found to be a little bit unsettling is that it’s been nearly a year since the last Penguin update. In case you aren’t familiar with the update, Google Penguin was an update that targeted sites using spammy link-building techniques. Hundreds of thousands of sites were impacted and many of them still have not regained their pre-Penguin rankings. In my experience, Penguin has had the greatest and longest-lasting impact in terms of penalties.