close

Main Menu

  • Home
  • Consulting
  • About Us
  • Blog
  • Contact Us
Beymour ConsultingBeymour Consulting
  • Menu
  • Home
  • Consulting
  • About Us
  • Blog
  • Contact Us

Google: Starting in July, page speed will be a ranking factor for mobile searches

By Brandon Seymour,

January 17, 2018
Share:
Follow by Email
Facebook
Google+
Twitter
LinkedIn

Today Google announced they will start using page speed as a mobile ranking factor, beginning in July.

This doesn’t necessarily mean that the fastest site will always come out on top. There are literally thousands of different signals used by Google’s search algorithm. Mobile-first index or not, I don’t see mobile page speed superseding more important factors that vet the quality and relevance of a site.

The new update, which Google has dubbed the “Speed Update,” is said to “only affect pages that deliver the slowest user experience,” and most SEO practitioners webmasters won’t notice any difference in terms of rankings or organic traffic, since this change will only impact a small percentage of search queries.

Unfortunately, there’s no tool to that indicates which pages are impacted by the new ranking signal, but Google offered the following advice:

”We encourage developers to think broadly how about performance affects a user’s experience of their page and to consider a variety of user experience metrics.”

They also mentioned a few free tools and online resources that developers and webmasters can use to evaluate a page’s mobile performance:

  • Chrome User Experience Report – provides user experience metrics for how real-world Chrome users experience popular destinations on the web.
  • Lighthouse – An open-source, automated tool for improving the quality of web pages.
  • Pagespeed Insights – Analyzes the content of a web page, then generates suggestions to make that page faster.

If you have any questions, feel free to leave a comment below, or message us directly.

Share:
Follow by Email
Facebook
Google+
Twitter
LinkedIn

Tagged:Mobile SEOpagespeed

Post navigation

← PreviousHow to Get Customer Reviews in Sensitive, Taboo, and Boring Niches

Leave a Reply Cancel reply

Your email address will not be published.

Click for the BBB Business Review of this TBD in Boca Raton FL

Our Services

  • Search Engine Optimization
  • Multi-Location SEO
  • Pay-Per-Click (PPC)
  • Reputation Management
  • Web Design
  • Content Marketing
  • Social Media Marketing
  • Conversion Rate Optimization
  • Analytics and Reporting

From Our Blog

  • Google: Starting in July, page speed will be a ranking factor for mobile searches
  • How to Get Customer Reviews in Sensitive, Taboo, and Boring Niches
  • How to Combat Negative Reviews & Build Positive Reviews That Stick
  • Voice Search SEO: How Businesses Can Optimize for the Future of Voice Search
  • BrightLocal Releases 2016 Local Consumer Review Survey

A smarter approach to marketing your brand online.
Contact us today to learn how we can take your business to the next level.

Get in Touch »

From Our Blog

  • Google: Starting in July, page speed will be a ranking factor for mobile searches
  • How to Get Customer Reviews in Sensitive, Taboo, and Boring Niches
  • How to Combat Negative Reviews & Build Positive Reviews That Stick
  • Voice Search SEO: How Businesses Can Optimize for the Future of Voice Search
  • BrightLocal Releases 2016 Local Consumer Review Survey
  • A Few Things Businesses Should Know About Penguin 4.0
  • Google Updates Local Review Guidelines
  • How to Push Down Negative Reviews and Search Results on Google
  • Breaking Down the 2016 Local SEO Factors
  • Dark Traffic: What is it, How Can I Find it, and How Do I Fix it?
  • Facebook Adds New Ranking Signals to User News Feed
  • Google Hits Sites with Unnatural Outbound Links Penalty

Follow Us On Twitter

Tweets by @beymourSEO
© Copyright 2012-2020, Beymour Consulting LLC
Privacy Policy • Terms of Use