Earlier today, John Mueller hinted at a potential new Google ranking factor: structured data. Although Google has recommended using structured data for years, this is the first time that an employee has suggested that someday, structured data could potentially help sites rank higher in search results.
Popular a live-streaming mobile video app Meerkat might is now leveraging Google search to provide publishers with real-time indexation and discovery of content. Like YouTube, Meerkat has relatively high domain authority, which can be leveraged to push your content to the top of search results. Meerkat was released in February of 2015. The app was originally limited exclusively to iPhone devices, but in May was made available to Android users.
Although the mobile-friendly update wasn’t the shakeup that most of us expected, I think that this was Google’s way of foreshadowing the shape of things to come. That being said, if you still haven’t made your site mobile-friendly, I would highly recommend making it a top priority.
In case you missed it, Google announced back in February that they plan to release a major algorithm update on Tuesday, April 21st. According to Google, the update will expand their use of mobile friendliness as a ranking signal and will be the most significant update they’ve ever released. To put things into perspective, Google Webmaster Trends analyst Zineb Ait Bahajji was quoted at SMX Munich, saying that the upcoming update would be a bigger upset than Panda and Penguin.
Link spam has been around for about as long as Google has been using links as a ranking signal. In the early days of Google, black hat SEOs would use blog comments to pass high PR links back to their sites. Then in 2005, Google introduced the “NoFollow” attribute. Any link tagged with a “NoFollow” would be essentially invisible to search engines. The link was still active, but the attribute would make it so the link juice didn’t flow from one site to another.