In case you missed it, Google announced back in February that they plan to release a major algorithm update on Tuesday, April 21st. According to Google, the update will expand their use of mobile friendliness as a ranking signal and will be the most significant update they’ve ever released. To put things into perspective, Google Webmaster Trends analyst Zineb Ait Bahajji was quoted at SMX Munich, saying that the upcoming update would be a bigger upset than Panda and Penguin.
As the year draws to a close, we start to see an influx of posts talking about what marketers, SEOs and small businesses can expect in 2015. Although these articles do a good job of predicting the year-over year evolution of online marketing, they don’t tell us much about the long-term trajectory of things – and that’s what really matters. If businesses want to ensure long-term success, they need to be agile, adaptable and proactive.
Earlier this month, Barry Schwartz reported on Search Engine Land that Google was testing a new search feature that displayed knowledge graph data within search results snippets. Yesterday Google officially confirmed the new feature on their Research Blog. Google is calling is referring to this data as “structured snippets.”
Google has decided to remove the authorship photo, as well as the author’s Google+ circle count from search results. This is disappointing news for many SEOs, since many of them implemented authorship specifically for the benefit of the author photo appearing in search results, after several studies concluded that authorship markup can significantly increase click-through-rate (CTR). But according to John Mueller, CTR is impacted by removing the photo.
According to researchers at Google, 55 percent of small businesses don’t have a website. Google is making it their mission to change that and make it easier than ever for businesses to launch and grow their business online. Google Domains will offer additional web-based services, such as domain privacy and protection, web hosting, tech support, and eventually CMS functionality.